We're unveiling our new campaign this weekend at Filmscape 2023! Camera Ambassador Founder and CEO Erica Duffy shares her thoughts on what "Rental Home" means to her.
Would you mind explaining the vision behind "Rental Home"?
The vision behind "Rental Home" is to redefine the concept of an equipment rental house and cultivate an environment where clients feel deeply cared for and comfortable. We aim to go beyond the traditional transactional nature of equipment rentals and foster a sense of community and support. Just as a "home" is more than a physical structure, we believe that a "rental home" should evoke feelings of warmth, trust, and genuine care. Our goal is to provide exceptional customer service, high-quality equipment, and a welcoming atmosphere that reflects our commitment to artists and their productions.
How does the idea of a "Rental Home" inform Camera Ambassador's mission?
The idea of a "Rental Home" aligns perfectly with Camera Ambassador's mission to be more than just an equipment rental house. We strive to offer a comprehensive experience that supports our clients in all aspects of their artistic development and production needs. We go beyond by creating a welcoming and inclusive space, hosting workshops and screenings, promoting filmmakers, providing internships, and funding the annual Community Builders Grant. Our mission is to become a trusted partner and resource for our clients, ensuring that they feel supported and empowered in our vibrant creative community.
Lead Technician Eric Silver (right) assisting clients on a prep
What was the inspiration behind "Rental Home"?
I have to be honest: I wasn't the one who came up with this concept. Our Lead Technician, Eric Silver, always tells dad jokes and comes up with funny taglines. "Rental Home" was an off-the-cuff, genius brainchild of his. As soon as he said it, we started using it at the shop when discussing how we want our clients to feel and the experience we aim to provide them. I immediately thought it was so reflective of the energy and vibe we continually strive for at Camera Ambassador. It resonated with all of us, so we decided to launch it to the world.
What are you most excited about with this new campaign?
I am most excited about the opportunity to emphasize our commitment to exceptional customer service and building a strong community of artists through the "Rental Home" campaign. By showcasing our unique approach to the rental industry, we can demonstrate that Camera Ambassador is not only a place to rent equipment but also a trusted go-to for comprehensive filmmaking support. The campaign allows us to highlight our warm and welcoming environment, our dedication to client satisfaction, and our passion for nurturing creativity. I am eager to see how this resonates with our clients and strengthens our relationships within the filmmaking community. It's exciting to witness the impact of our efforts in providing an unparalleled experience for our clients, where they feel genuinely cared for and supported at every step.
Our new Rental Home stickers.
Stop by our booth at Filmscape 2023 (June 24th and 25th) for your chance to meet the team and win BRAND NEW "Rental Home" merch.